- Types of Customer Data
The types of Customer Data that BDS collects depends on the circumstances of collection and on the nature of the service requested or transaction undertaken.
There are two broad categories of Customer Data that BDS collects depending on the circumstances:
- Personal Data, which includes but is not limited to –
(i) personal information that links back to an individual e.g., name, gender, date of birth, passport or other personal identification numbers;
(ii) contact information e.g., address, phone number, email address;
(iii) payment information e.g., credit or debit card information, including the name of cardholder, card number, billing address and expiry date;
(iv) order information e.g., order information, product purchased or other service preferences;
(v) technical information e.g., IP address; and
- Statistical Data e.g., number of orders, visits to website. This is stored purely for analytical purposes, and is entirely anonymous. This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand BDS’s customer profile and improve BDS’s service offering.
For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data.
The provision of Customer Data relevant for the transaction or service request at hand, (save for where the request for data is marked “optional” in the forms used to collect personal data) is obligatory in order for BDS to carry out its services to you.
The failure to supply such Customer Data may result in (i) BDS being unable to provide you with the services and/or products requested; (ii) BDS being unable to update you on our latest products and/or launches; and/or (iii) your inability to enter or participate in contests, promotions or redemption activities organised by BDS.
- Purposes for Collection, Use and Disclosure
Generally, BDS collects Customer Data, either directly from you or from your authorised representatives (i.e. persons whom you have authorised, persons who have been validly identified as being you or your authorised representative pursuant to our then-current security procedures), from third parties (e.g., our service provider), or from publicly available sources, through our website, mobile services, and other channels including our roadshow counters in order to fulfil the following purposes, which include but are not limited to:
- Providing in-store services and other services that best meet your preferences and needs (which we may collect during our interactions with you);
- Marketing and communicating with you in relation to products and services offered by BDS, BDS’s service partners, as well as BDS’s appointed agents;
- Contacting you for product or customer satisfaction surveys and market research; and
- Safety, security and legal compliance.
BDS may also use and disclose your Customer Data with and to third parties in order to fulfill the purposes listed above.
In connection with the above, we may disclose your Customer Data to third parties, such as our freight service providers and logistics partners.
BDS may also use and disclose your Customer Data to persons who have been validly identified as being you or your authorised representative(s) pursuant to our then-current security procedures, for the purpose of the relevant transaction or enquiry.
BDS may disclose your Customer Data to law enforcement agencies and government for security, customs purposes. For example, in cases where you send a product from BDS to family and friends overseas.
In addition, BDS may disclose Customer Data to our legal advisors for establishing, exercising or defending our legal rights, to our other professional advisors, or as otherwise authorised or required by law. BDS also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual. Further, BDS may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.
- Transfer of information overseas
Data may be transferred to the BDS’s office and appointed agents in Singapore or other countries in connection with BDS’s performance of the contract with you.
Statistical Data is not linked to a customer record and BDS does not need to seek consent for the collection, use or disclosure of Statistical Data. For more information on the collection and usage of Customer Data obtained from BDS’s websites and through BDS’s mobile services facility, please refer to Part B.
BDS will, upon your written request to our Personal Data Protection Officer (see Section 10), allow you to access your stored Personal Data. Where permitted by law, BDS reserves the right to charge a reasonable administrative fee for this service. Where permitted by law, BDS reserves the right to deny you access to your Personal Data and may provide an explanation.
BDS will retain Customer Data for as long as it is necessary to fulfill the purpose for which it was collected, the legal or business purposes of BDS, or as required by relevant laws.
When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.
BDS needs your assistance to ensure that your Personal Data is current, complete and accurate. As such, please inform BDS of changes to your Personal Data by contacting BDS and submitting your updated particulars to BDS in writing (see Section 10).
BDS may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Use and Disclosure” sub-section, your order information may be disclosed to the appropriate customs and immigration authorities (for overseas purchases) as required by law. As such, it is important to ensure that the Personal Data contained in your order information is current, complete and accurate.
- Security safeguards
BDS takes the security and protection of your Customer Data very seriously. As such, BDS makes reasonable security arrangements to protect your Customer Data against loss or theft as well as unauthorised access and undue disclosure.
As an example of a procedural safeguard, BDS has implemented various authentication procedures internally and with our external service providers that may involve BDS requesting various personal particulars from you in order to verify your identity (or that of your duly authorised agent) before BDS processes your request for a particular service, product or transaction.
Examples of technical safeguards include encryption, “firewalls” and Secure Socket Layer (SSL). Further details of these technical safeguards for Customer Data collected through BDS’s websites and BDS’s mobile services facility are set out at Part B below.
If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, BDS will not be liable for any consequential misuse and/or fraud. If you have any concerns about security, you should contact BDS (see Section 10).
- Contact us / Personal Data Protection Officer Contact Details
Personal Data Protection Officer
Mind Strategics Learning Consultancy Pte Ltd
20 Sin Ming Lane
#06-55 Midview City
- Security safeguards
BDS takes the protection of your Customer Data collected on BDS’s websites and through BDS’s mobile services facility very seriously. All Customer Data collected through the BDS website, http://blog.drsundardas.com and through BDS’s mobile services facility are protected by a secure server. In addition, SSL (Secure Socket Layer) protects the transmission of data from the internet to our systems.
For example, when you transmit sensitive information such as credit card details through BDS’s websites, such information will be encrypted before being dispatched over the internet.
To further strengthen the integrity of your internet transactions on our websites, BDS also employs relevant software programs to monitor network traffic with a view to identifying unauthorised attempts to upload or change Customer Data, perpetuate fraudulent or illegal activities or otherwise cause damage. If such monitoring reveals evidence of possible abuse or criminal activities, such evidence may be provided to appropriate law enforcement authorities or agencies without notice to you.
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- Clickstream data
In order to improve your online experience, BDS may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.
- Links to other websites
BDS cannot distinguish the age of persons who access and use its websites. If a minor (according to applicable laws) has provided BDS with Customer Data without parental or guardian consent, the parent or guardian should contact BDS to remove the relevant Customer Data and unsubscribe the minor.
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