Earlier studies by experts at St Georges University London had earlier proven a link between teenage consumption of sugary drinks and impulses towards fatty and salty foods. They found that the stomach’s gut lining absorbed these food types more quickly and activated the brains pleasure centre quickly. Their brain then also dampened its impulses towards intake of vitamins and minerals.
These cravings or impulses as driven by the brain create the addictive effect towards sugary drinks and salty or fatty foods. UK research on rats has shown that sugar is as addictive to the brain as cocaine and there is a role in sugar intake in the creation of addictive impulses in humans.